What Page Types Do LLMs Cite? A Study of 28 B2B…

What it is.

28 B2B SaaS companies, one quarter of data, 11,513 unique URLs classified into 35 page types. 65,583 sessions and 82 leads came through assistants.

The homepage does the converting. It took 20,917 sessions, produced 67 leads at 0.32%, and accounts for 81.7% of every measurable AI-attributed lead here.

General blog content took 12,135 sessions and produced zero leads, while pricing posts converted at 1.50% off 266 sessions and long-form at 1.47% off 273.

Read it at the source.

Opens on TripleDart. Free, and the figures on this page all come from it.

Read the guide

Frequently Asked Questions

Strengths

It splits traffic from conversion, so you can see which page types earn a citation and which ones close.
ChatGPT is 72.2% of sessions and 86.6% of leads, which settles where a small team spends its first month.
Four page types drive 64.6% of citations, so the work list is short.

Limitations

This is our own study, and TripleDart sells the work it describes.
82 leads is a small number to split 35 ways, so treat the thin cells as directional.
Last-touch attribution understates assistant influence across a buying cycle of several research visits.

Skip this if

Skip it if you already split assistant traffic by page type in your own analytics and act on it monthly.

Ideal for

Marketing leads reporting on AI traffic
Analytics owners building page-type reporting

What Page Types Do LLMs Cite? A Study of 28 B2B SaaS Companies

What it is.

Read it at the source.

Frequently Asked Questions

The plays behind the reading.