What it is.
This pulls non-branded Search Console data across 16 B2B tech verticals for the first quarter of 2026, totalling 4.5M impressions.
Position one returns 1.80% weighted click-through against the 27.6% to 28.5% figure most forecasts still use. The gap is what makes traffic models wrong.
Intent explains more than position does. At position one, informational queries return 1.18% and commercial queries 4.23%, and informational makes up 77.5% of impressions.
What you get.
- Weighted click-through at position one of 1.80%, against a traditional benchmark of 27.6% to 28.5%
- The intent split at position one: 1.18% informational, 4.23% commercial, 2.83% tool and reference
- Impression share by intent, with informational at 77.5%
- The commercial cliff, a 64% fall between position four and five
- Tool and reference pages taking 19.6% of clicks on a small impression share
- A traffic forecast formula with a worked example
Read it at the source.
Read the guide
Where does the click data come from?
Whose sites are in it?
What is a realistic click-through rate at position one?
Does position still matter?
Why is my SEO traffic forecast always wrong?
Which query intent still earns clicks?