75+ AI SEO Statistics & Performance Benchmarks…

What it is.

A working reference of AI search statistics, with the publisher and year attached to each one so you can check it before quoting it.

The headline pair for a planning meeting: AI search referral traffic grew 527% year over year, and ChatGPT accounts for 87.4% of all AI referral traffic.

The conversion figures are the ones that change a budget. ChatGPT visitors convert at 15.9% against 1.76% for Google organic in the same dataset.

Read it at the source.

Opens on Slate. Free, and the figures on this page all come from it.

Read the guide

Frequently Asked Questions

Strengths

Every figure carries its publisher and year, so a number survives the follow-up question in a meeting.
It keeps the small-but-real findings, like AI referral traffic driving 12.1% more signups off 0.5% of total visitors.
Where the research is thin, the page says so instead of filling the gap.

Limitations

Slate is a TripleDart product and sells AI visibility tracking.
Most figures are other people's, so the sampling and definitions vary between rows.
A statistics page ages fast, and several of these come from 2025 datasets.

Skip this if

Skip it if you already keep a sourced statistics doc for AI search and update it each quarter.

Ideal for

Marketing leads building a case
Content leads sourcing figures for a brief

75+ AI SEO Statistics & Performance Benchmarks for 2026

What it is.

Read it at the source.

Frequently Asked Questions

The plays behind the reading.