What it is.
Slate is TripleDart's AEO platform, so this is our own research and it belongs on the page under the same rules as everything else. The run covered 1,000 queries across 40 software categories, US desktop, logged out.
979 of the 1,000 queries returned an AI Overview, citing 9.6 sources on average. In 944 of them, or 94.4%, a page from the organic top 10 was among those citations.
The finding that changes a content plan is where the rest comes from. Only 30% of citations are the exact page that ranks, and two-thirds come from outside the top 10 entirely.
What you get.
- The trigger rate, with 979 of 1,000 queries returning an AI Overview
- Average citation count per Overview, at 9.6 sources
- Top-10 presence at 94.4% of queries, against exact-page citation at 30%
- The position effect, where the #1 result was cited 490 times against 40 for #10
- YouTube cited 318 times while ranking only 12, and Reddit cited 292 times
- A method section so you can rerun the whole thing on your own category
Read it at the source.
Read the guide
How was ground truth set?
Who ran it?
Do you need to rank to be cited in an AI Overview?
Which non-website sources win AI Overviews?
Where do AI Overview citations come from?
Does ranking position change your citation odds?