Preview
What it is.
Ours, and we sell the service it runs inside. It pulls your ranking keywords next to three competitors, finds the gaps, scores each one on volume and difficulty, and returns a sorted content roadmap.
You get a quarter of content planning you can take into a meeting, because every row carries a number. Three competitors is the deliberate cap: one gap is a coincidence and ten is a list nobody reads.
What you get.
- Your ranking keywords set against three competitors
- Gaps scored by volume and difficulty, so the list arrives ordered
- A prioritized content roadmap as the output, not a keyword dump
- A repeatable comparison you can rerun as competitors publish
How to set it up.
Pick exactly three competitors, and pick the ones you lose deals to instead of the biggest names in the category.
Pull your own ranking keywords in the same run, because a gap is defined against what you already have.
Score every gap on volume and difficulty. An unscored gap list gets worked top to bottom, which is the wrong order.
Output a roadmap and not a spreadsheet of terms, so the next step is obvious to whoever reads it.
Rerun it quarterly. Gaps close when competitors publish, and new ones open the same way.
For an installable version, OpenClaudia's content-gap-analysis covers the same job from a public repo.
Pricing Plans
Not sold as a skill.
It runs inside client engagements and needs a keyword data subscription. The published account dates from April 2026.
Use cases
Planning a quarter's content
The planning meeting needs more than opinions. Name the three competitors you lose deals to; the roadmap comes back sorted, with volume and difficulty on every row.
Catching up in a category
You entered late and don't know what coverage the category expects. Set your ranking keywords against the three competitor footprints; the gaps show what you're missing before you can compete.
Defending the content budget
Finance wants a case for the spend. A gap scored against a named competitor argues better than a topic list, and the roadmap arrives already ordered.
The quarterly rerun
Competitors published all quarter. Rerun the same comparison; closed gaps drop off and new ones arrive scored, so the roadmap stays current without a fresh project.
Best for
Planning a quarter of content
A scored gap list survives a planning meeting, and an unscored one turns into an argument about opinion.
Entering a category late
Three competitors' keyword footprints tell you what the category expects you to cover before you can compete.
Justifying content spend
Volume and difficulty against a named competitor is a stronger case than a topic list.