Preview
What it is.
You name three to five competitors and it pulls their ads from the Facebook Ad Library, Google Ads Transparency Center, TikTok and LinkedIn, categorizing each one by format, message type and funnel stage.
You end with pain points scored by how often competitors name them, a positioning map with the white space marked, and a swipe file of headline formulas that feeds straight into ad-creative.
What you get.
- Competitor ads extracted from four public libraries
- Each ad categorized by format, message type and funnel stage
- Pain points scored by how often competitors name them
- A positioning map with the white space marked
- Headline and copy formulas pulled out as a swipe file
How to set it up.
Clone the repo and copy skills/competitor-ads-analyst into ~/.claude/skills.
Name three to five competitors, and include the ones you lose to instead of the biggest brands in the category.
Let it pull from all four libraries. Coverage differs by platform, so a Facebook-only read misses the search story.
Read the pain point frequency first. The most-named problem is what the category has trained buyers to expect.
Look at the white space on the positioning map before you write anything, because that is the only place a new message has room.
Take the headline formulas into ad-creative, where the grounded inputs folder wants competitor material anyway.
Pricing Plans
Free. MIT license.
Checked against the repo in July 2026.
Use cases
Scouting before you spend
You're entering a paid channel the category has run for years. Name a handful of competitors, including the ones you lose to, and it pulls their ads from the public libraries with each one categorized by format and funnel stage.
Finding the unclaimed message
Every ad in the category names the same problems. The frequency scoring shows which pain points are saturated, and the positioning map marks the white space where a new message has room.
Stocking ad-creative's folders
The ad-creative skill refuses to generate on empty inputs. This one produces the swipe file of competitor headlines and copy formulas that fills its source folders.
Watching for format turns
Run it on a schedule and compare against the last pull. A creative format that appears across several competitor accounts at once is usually working.
Best for
Entering a paid channel late
Reading what already runs is faster and cheaper than testing your way to the same conclusions.
Finding an unclaimed angle
The positioning map with frequency scoring is where white space becomes visible instead of assumed.
Feeding ad-creative
That skill refuses to generate without source material, and this produces competitor ads and copy formulas.